How To Kick Off Your Shopify Sales On Mother’s Day

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While there’s no doubt that mothers deserve appreciation all year round, Mother’s Day is an ideal occasion for loved ones to truly celebrate them. This is a great opportunity for Shopify owners boosting their sales. However, you have no idea what you can do to grow your Shopify sales on this occasion? Don’t worry because you’re in the right place. Here are some top tips for maximising your Shopify sales this Mother’s Day.

1. Why Mother’s Day is a big opportunity to boost your Shopify sales

1. Why Mother’s Day is a big opportunity to boost your Shopify sales

According to the National Retail Federation, 86% of Americans planned to make a purchase for Mother’s Day in 2020, per person expected spending more than $204 on this day. Men will be spending $266 on Mother’s Day gifts, while women plan on spending $146.

How To Kick Off Your Shopify Sales On Mother’s Day

The last report from Statista.com pointed out that on Mother’s Day in 2020, Americans were planning on spending around 26.7 billion U.S. dollars. Do you think people spend all this money on cards and flower?

How To Kick Off Your Shopify Sales On Mother’s Day

Definitely no, people do not only buy greeting cards and follower on this day, even they spend most of money on it but there are 39%; 34% and 24% people buy clothing and accessories, jewelry, and books respectively. This means there are plenty of ways you can market their products and boost your Shopify sales for Mother’s Day.

On the other hand, people do not only buy gifts for moms. obviously people have a tendency to buy gifts for every type of mom in their life as Mother’s day is a special day to show their loved with who they always loves as well.

 

2. When Should You Start Promoting for Mother’s Day

2. When Should You Start Promoting for Mother’s Day

Although 2nd Sunday in May – 9th May is the most common day for Mother’s Day in the world, there are several other Mother’s Day dates around the globe that you won’t want to miss if you are selling print on demand products globally.

 

How To Kick Off Your Shopify Sales On Mother’s Day

Sunday, 14 March 2021 – UK

Sunday, 2 May – Angola, Cape Verde, Hungary, Lithuania, Portugal, Spain, Mozambique, Romania

Monday, 10 May 2020 – Mexico, El Salvador, Guatemala

Sunday May 9th 2021 – Most countries (including the U.S.)

Sunday May 30th 2021 – Algeria, Bolivia, Cameroon, Dominican Republic, France, Madagascar, Haiti, Mauritius, Mali, Morocco, Niger, Senegal, Sweden, Tunisia

People are procrastinators.  They like shopping last-minute for gifts.  I usually recommend to start promoting your campaigns 3 to 4 weeks prior.  It will allow people to decide what to buy and take into consideration shipping times.

3. Tips for boosting your Shopify sales on Mother’s Day

3. Tips for boosting your Shopify sales on Mother’s Day

3.1 Create a Mother’s Day Gift Shop

3.1 Create a Mother’s Day Gift Shop

Launching a gift shop is one of my favorite ways of showcasing items for any type of holiday including Mother’s Day.  I use tools like Wireframe.cc to plan the layout of the shop and graphic software like Canva to create visuals.

Your gift shop should target the different type of moms people buy for as mentioned above and allow shoppers to browse by price and highlight key products and categories.  Don’t forget to also include beautiful lifestyle images showing actual mothers using the products.

3.2 Create a Mother’s Day Gift Guide

3.2 Create a Mother’s Day Gift Guide

A Mother’s Day gift guide is a great reminder to offer convenience and value by bundling products.

Let’s face it.  Every year, we struggle finding the perfect gift for mom.  I personally love it when retailers put an effort in helping me find something special to buy.

Having a gift guide is brilliant idea that you can guide your customers buy what exactly you want and promote to your niches by giving them ideas based on what type of mom they’re buying for.  If mom loves yoga, she will like certain gifts vs others.  If mom is an author, she will like to receive books or a Kindle as a gift.

A guide should target different Shopify niches (ex: yoga lover, teacher, cook, lawyer, entrepreneur, speaker) and provide gift ideas for each type.

3.3 Create a Social Media Campaign Using #Hashtag

3.3 Create a Social Media Campaign Using #Hashtag

Selfies are easy to share and people love doing so.  Leverage your social media network to launch a Mother’s Day giveaway by having your followers share and tag a picture of themselves with mom.  This type of campaign can help raise brand awareness as well as promote your Mother’s Day gift shop or gift guide.

Here are the Mother’s Day hashtags to copy and paste for social media:

#MothersDay

#HappyMothersDay

#MothersDay2019

#HappyMothersDay❤️

#MothersDayGift

#MothersDayWeekend

#MothersDayGiftIdeas

#MothersDaySpecial

#MothersDayGiveaway

#MothersDayTreat

#MothersDayBouquet

#MothersDayEveryday

#MothersDayLove

#MothersDayPresent

#MothersDayCard

 
3.4 Launch a Mother’s Day Giveaway

3.4 Launch a Mother’s Day Giveaway

If you’re looking to attract new customers, increase brand awareness and gain more leads, consider launching a giveaway. Whether you’re asking people to tag their friends in the comments section on Instagram, sign up for a newsletter or follow your social accounts, the exposure from a giveaway goes a long way.

Hosting a giveaway not only helps you raise awareness of your Mother’s Day promotions, but it’s also an amazing way to gain new email subscribers. It is one a great way to boost your Shopify sales on Mother’s day that you shouldn’t forget.

3.5 Create Pinterest Boards with Mother’s Day DIYs​

3.5 Create Pinterest Boards with Mother’s Day DIYs​

Another easy way to kick off your Shopify sales during Mother’s Day is to inspire shoppers with great DIYs for mom.  One way to accomplish this is by creating Pinterest boards and pinning ideas to them.

 

From there, you can embed these boards directly onto your website and link to them within your email marketing campaigns or your landing pages.

 
3.6 Create Mother’s Day MEMEs & Quotes for Social Media

3.6 Create Mother’s Day MEMEs & Quotes for Social Media

Everyone loves coupons.  Create one exclusively for Mother’s Day.  A coupon can offer ago discount on select items or store wide discounts during your Mother’s Day promotions.

This will also allow you to track the performance of your marketing campaigns. It’s definitely good way to aware your customers about your brand and promote your products.

3.6 Use attractive Call-to-action for Mother’s Day ads

3.6 Use attractive Call-to-action for Mother’s Day ads

If your products are intended as gifts to mom:

If your products are intended as gifts to mom:

  • Searching for something that’ll make Mother’s Day extra special this year? Give a gift she’ll treasure this Mother’s Day.
  • The mother of your child is truly a special woman. Make her feel loved this Mother’s Day by giving her these amazing gifts. Get a Mother’s Day discount of [xx%]!
  • Show your Mom just how much you love her with some fun, mother’s day merchandise. Limited Mother’s Day offer! Buy today and get a [xx%] discount!
 
Rush order shipping CTA’s

Rush order shipping CTA’s

  • Mother’s Day is just around the corner – don’t miss your chance to celebrate her. Place your order with rush shipping for just $2.99.
  • Don’t miss Mother’s Day on May 13th! Give the gift that says #BestMomEver
If your products are for moms buying for themselves:

If your products are for moms buying for themselves:

  • Celebrate YOU this Mother’s Day! Buy these fab [shirts/mugs/bags] cuz you deserve it!
  • Check out these adorable matching mom and baby outfits. Let the world see the best team there is this Mother’s Day!
  • Calling all awesome moms. We have a special discount of [xx%] for you to celebrate this Mother’s Day.

Tips to boost your Easter Sales on Shopify

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Easter is coming around the corner and are you ready to boost your Easter sales on Shopify? Holidays are ideal times to attract new customers and invite back old ones, and Easter is no exception. If you want to capitalise on this, now’s the time to start your Easter campaign and prepare your online business for the holiday rush. People look forward to relaxing with family and friends, webshop owners should gear up for more sales during the holidays.

This event inspires a great amount of commercial activity. It sees buyers flooding stores to purchase a wide variety of items including decorations, gifts, candies and so much more.

1. Why is Easter the best holiday to boost your Shopify sales?

1. Why is Easter the best holiday to boost your Shopify sales?

1.1 How have Easter sales been going in America

1.1 How have Easter sales been going in America

National Retail Foundation in 2019 estimated that people in an average person spends $151 on Easter – related items.

With the belief that buying new things on Easter holidays will have more luck, users will spend more and more “heavily”. Especially clothing products and accessories. In the US alone, users spent more than $ 17.3 billion on the final days of Easter.

In addition, the coronavirus pandemic still has been in full swing. This is due to more people shopping online amid stay-at-home lockdown rules. This is why online stores like Shopify stores have to put greater emphasis on the importance of these dates to increase the Shopify sales.

1.2 Insights from Shopify sales on Easter 2019

1.2 Insights from Shopify sales on Easter 2019

The screenshot above refers to Firepush traffic from Easter Sunday in 2019. It shows how many shoppers are visiting our clients’ Shopify stores. This was the most successful shopping day throughout the Easter weekend.

As you can see, activity was slow first thing in the morning. This is probably due to shoppers enjoying a lazy Sunday morning and a leisurely breakfast, before browsing for products online.

Buyers visited Shopify stores the most between 2 pm and 6 pm on Easter Sunday in 2019. We can expect the same kind to pattern to occur this year. What you need to do now is prepare your marketing campaigns so that they tie in with these shopping behaviors.

2. Tips to boost your Easter Sales on Shopify

2. Tips to boost your Easter Sales on Shopify

2.1 Incorporate Easter campaign ideas into your niches

2.1 Incorporate Easter campaign ideas into your niches

There’s no point starting from scratch if you don’t have to! For content creators that already have a few niche lines, repurpose those lines by incorporating a bit of Easter into them. This allows you to target your current audience with the seasonal line, making it easier to get sales. Targeting a group of people that are already fans of your work can increase your chance of making sales in this new Easter line. For sellers that have yet to start their own line, check out how you can use Pinterest to help you find a niche audience and help you sell your Print on Demand products. Here is some ideas that I have come up with:

Easter Eggs

Easter Eggs

Eggs are considered as the symbol of rebirth across cultures, eggs are in great demand on Easter. From a Christian perspective, Easter eggs are said to represent Jesus’ emergence from the tomb and resurrection. Easter egg hunts and egg rolling are two popular egg-related traditions. In the U.S., the White House Easter Egg Roll, a race in which children push decorated, hard-boiled eggs across the White House lawn, is an annual event held the Monday after Easter.

Easter bunny

Easter bunny

The exact origins of this mythical mammal are unclear, but rabbits usually give birth to a big litter of babies (called kittens), and they known to be prolific procreators, are an ancient symbol of fertility and new life. Most importantly, the image of the rabbit is also associated with the legend of Ostara – the goddess of spring. So the Easter Rabbit is representative of fertility, blooming, and abundant vitality.

Print On Demand Hawaiian Shirt - AOP
Family Clothes

Family Clothes

 Christians in medieval times began wearing new, clean clothes on Easter Sunday to symbolize the resurrection of Jesus and the new life for followers of the religion. This belief spread throughout US, Europe, UK the saying, “For Christmas, food and drink; for Easter, new clothes” became popular. So people always have a tendency to buy new clothes for  themselves, the family and friends before the Easter Day. On the other hand, Easter Day is always loved by the kids. Creative design for family-specific outfit combos such as bunny family,… These product combos will certainly attract your customers.

Spring images

Spring images

Although Easter represents religion, this is also a symbol of new spring, new life. So these cute, small animal designs will win the hearts of your customers quickly.

Do not forget to use images of spring flowers, pastel colors in your products. You can change the design to bring more fun and interesting colors

Funny Maxims; Quotes

Funny Maxims; Quotes

Proverbs, humorous puns, and jokes always create special effects. During Easter, customers are always on the lookout for lively designs. Help them lift their spirits, prepare them for a new one, a fresh start, and luck. A simple saying combined with a cheerful image will surprise you with its effectiveness. Here are some of the funny maxims dedicated to this Easter holiday:

  • No bunny cuter than me
  • Call me a PUCK BUNNY  and I will punch YOUR TEETH out
  • I don’t need THERAPY. I just need my BUNNY.
  • All I care about is BUNNIES and like maybe 3 people.
Christian cross symbol

Christian cross symbol

Referring to Easter can not help but mention the symbol of Jesus and Christian cross symbol. The Christian cross symbol is a symbol of the door leading to a full new life. To avoid creepy, dark feelings. You can combine with many lovely maxims, pictures.

2.2. An attractive CTA

2.2. An attractive CTA

Interesting and humorous call-to-actions that make people tend to buy quickly and also play a big part in stimulating your customers’ buying needs.

 

  • You’ve found your Easter egg! Shop our new collection now!
  • The Easter egg hunt is on! Why do you still hesitate?
  • Celebrate this memorable Easter Day with our adorable outfits. Shop with us now!
  • Stand out for Easter Sunday brunch. Shop out our unique collection!
2.3. Create "Egg Hunt" game

2.3. Create "Egg Hunt" game

An online minigame “Egg Hunt” for discounts and sales is a great idea for this holiday. Game participants will receive a discount when making purchases at your store. Remember, the rules should be simple and easy to solve to stimulate the reader’s needs.

Also, most people scan rather than read when they’re on a website. Giving your users a specific set of tasks on your site, in addition to shopping, could help them notice details in your product descriptions and product offers that they might miss otherwise.

2.4 Easter Hashtags

2.4 Easter Hashtags

The power of hashtags on the internet cannot be ignored. So, to make your audience aware about your Easter plans use trending Easter hashtags in your social media postings. By using Easter hashtags you can increase its outreach plus engagement. Some of the most trending Easter hashtags include:

 

 #easter #spring #handmade #easterbunny #bunny #love #easterdecor #chocolate #eastereggs #ostern #etsy #easteregg #art #happyeaster #shopsmall #flowers #homedecor #pascoa #rabbit #springdecor #christmas #vintage #etsyshop #bunnies #like #egg #smallbusiness #decor #babyshower

3. Top selling print on demand products on Shopify in Easter

3. Top selling print on demand products on Shopify in Easter

At this time, customers look for new and diverse products. Not too restrictive in terms of products, now is the time for you to promote many different product lines. Some of the suggestions from our top selling print on demand products on Shopify to boost your Easter sales below will help your store:

Fashion: t-shirt, hoodie, bandana hoodie

Accessories: phonecase,

Home decoration: doormat, quilt, fleece blanket, …

Besides, you should “heart” the following sales tips to increase sales on this Easter holiday.

We hope you find these Easter marketing tips useful and that you can make the most of them this coming weekend to drive more sales for your Shopify store.

Easter is coming around the corner and are you ready to boost your Easter sales on Shopify? Holidays are ideal times to attract new customers and invite back old ones, and Easter is no exception. If you want to capitalise on this, now’s the time to start your Easter campaign and prepare your online business for the holiday rush. People look forward to relaxing with family and friends, webshop owners should gear up for more sales during the holidays.

This event inspires a great amount of commercial activity. It sees buyers flooding stores to purchase a wide variety of items including decorations, gifts, candies and so much more.