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While there’s no doubt that mothers deserve appreciation all year round, Mother’s Day is an ideal occasion for loved ones to truly celebrate them. This is a great opportunity for Shopify owners boosting their sales. However, you have no idea what you can do to grow your Shopify sales on this occasion? Don’t worry because you’re in the right place. Here are some top tips for maximising your Shopify sales this Mother’s Day.
1. Why Mother’s Day is a big opportunity to boost your Shopify sales
According to the National Retail Federation, 86% of Americans planned to make a purchase for Mother’s Day in 2020, per person expected spending more than $204 on this day. Men will be spending $266 on Mother’s Day gifts, while women plan on spending $146.
The last report from Statista.com pointed out that on Mother’s Day in 2020, Americans were planning on spending around 26.7 billion U.S. dollars. Do you think people spend all this money on cards and flower?
Definitely no, people do not only buy greeting cards and follower on this day, even they spend most of money on it but there are 39%; 34% and 24% people buy clothing and accessories, jewelry, and books respectively. This means there are plenty of ways you can market their products and boost your Shopify sales for Mother’s Day.
On the other hand, people do not only buy gifts for moms. obviously people have a tendency to buy gifts for every type of mom in their life as Mother’s day is a special day to show their loved with who they always loves as well.
2. When Should You Start Promoting for Mother’s Day
Although 2nd Sunday in May – 9th May is the most common day for Mother’s Day in the world, there are several other Mother’s Day dates around the globe that you won’t want to miss if you are selling print on demand products globally.
Sunday, 14 March 2021 – UK
Sunday, 2 May – Angola, Cape Verde, Hungary, Lithuania, Portugal, Spain, Mozambique, Romania
Monday, 10 May 2020 – Mexico, El Salvador, Guatemala
Sunday May 9th 2021 – Most countries (including the U.S.)
Sunday May 30th 2021 – Algeria, Bolivia, Cameroon, Dominican Republic, France, Madagascar, Haiti, Mauritius, Mali, Morocco, Niger, Senegal, Sweden, Tunisia
People are procrastinators. They like shopping last-minute for gifts. I usually recommend to start promoting your campaigns 3 to 4 weeks prior. It will allow people to decide what to buy and take into consideration shipping times.
3. Tips for boosting your Shopify sales on Mother’s Day
3.1 Create a Mother’s Day Gift Shop
Launching a gift shop is one of my favorite ways of showcasing items for any type of holiday including Mother’s Day. I use tools like Wireframe.cc to plan the layout of the shop and graphic software like Canva to create visuals.
Your gift shop should target the different type of moms people buy for as mentioned above and allow shoppers to browse by price and highlight key products and categories. Don’t forget to also include beautiful lifestyle images showing actual mothers using the products.
3.2 Create a Mother’s Day Gift Guide
A Mother’s Day gift guide is a great reminder to offer convenience and value by bundling products.
Let’s face it. Every year, we struggle finding the perfect gift for mom. I personally love it when retailers put an effort in helping me find something special to buy.
Having a gift guide is brilliant idea that you can guide your customers buy what exactly you want and promote to your niches by giving them ideas based on what type of mom they’re buying for. If mom loves yoga, she will like certain gifts vs others. If mom is an author, she will like to receive books or a Kindle as a gift.
A guide should target different Shopify niches (ex: yoga lover, teacher, cook, lawyer, entrepreneur, speaker) and provide gift ideas for each type.
3.3 Create a Social Media Campaign Using #Hashtag
Selfies are easy to share and people love doing so. Leverage your social media network to launch a Mother’s Day giveaway by having your followers share and tag a picture of themselves with mom. This type of campaign can help raise brand awareness as well as promote your Mother’s Day gift shop or gift guide.
Here are the Mother’s Day hashtags to copy and paste for social media:
3.4 Launch a Mother’s Day Giveaway
If you’re looking to attract new customers, increase brand awareness and gain more leads, consider launching a giveaway. Whether you’re asking people to tag their friends in the comments section on Instagram, sign up for a newsletter or follow your social accounts, the exposure from a giveaway goes a long way.
Hosting a giveaway not only helps you raise awareness of your Mother’s Day promotions, but it’s also an amazing way to gain new email subscribers. It is one a great way to boost your Shopify sales on Mother’s day that you shouldn’t forget.
3.5 Create Pinterest Boards with Mother’s Day DIYs
Another easy way to kick off your Shopify sales during Mother’s Day is to inspire shoppers with great DIYs for mom. One way to accomplish this is by creating Pinterest boards and pinning ideas to them.
From there, you can embed these boards directly onto your website and link to them within your email marketing campaigns or your landing pages.
3.6 Create Mother’s Day MEMEs & Quotes for Social Media
Everyone loves coupons. Create one exclusively for Mother’s Day. A coupon can offer ago discount on select items or store wide discounts during your Mother’s Day promotions.
This will also allow you to track the performance of your marketing campaigns. It’s definitely good way to aware your customers about your brand and promote your products.
3.6 Use attractive Call-to-action for Mother’s Day ads
If your products are intended as gifts to mom:
- Searching for something that’ll make Mother’s Day extra special this year? Give a gift she’ll treasure this Mother’s Day.
- The mother of your child is truly a special woman. Make her feel loved this Mother’s Day by giving her these amazing gifts. Get a Mother’s Day discount of [xx%]!
- Show your Mom just how much you love her with some fun, mother’s day merchandise. Limited Mother’s Day offer! Buy today and get a [xx%] discount!
Rush order shipping CTA’s
- Mother’s Day is just around the corner – don’t miss your chance to celebrate her. Place your order with rush shipping for just $2.99.
- Don’t miss Mother’s Day on May 13th! Give the gift that says #BestMomEver
If your products are for moms buying for themselves:
- Celebrate YOU this Mother’s Day! Buy these fab [shirts/mugs/bags] cuz you deserve it!
- Check out these adorable matching mom and baby outfits. Let the world see the best team there is this Mother’s Day!
- Calling all awesome moms. We have a special discount of [xx%] for you to celebrate this Mother’s Day.