How To Find The Perfect Shopify Niche In 2021

You’re trying to start a Shopify store and you want to achieve your passive income goals. You do really want to make real money online. You don’t know how to find the perfect Shopify niches and establish a dominant position as a player in that niche. 

No large retailer can be all things to all people. Therefore, there will always be segments of the population whose needs for a particular product or service are unmet. It’s a common path to success for many starting businesses 

How can your business capitalize on unmet needs and find and dominate the perfect Shopify niches in 2021? Follow us today and we’ll show you four main keys to niche market success.

Table of Contents

Check the demand in your niche

Check the demand in your niche

Before jumping into any niches, you must have a clear idea about niche worth. This clear idea will help you in the decision-making process of whether to go for it or not. 

You can check it from Google Keyword Planner: Type in your product and it’s gonna show you exactly what the monthly search volume is for your Shopify niche at the locations you have chosen. 

We highly recommend that your location is set to either the US; UK; Canada; or Australia. Because those are the big four that you’re gonna get most your sales from as local people here have spending habit. That you know correlate with Shopify stores and they’re willing to pay a premium for products that have great branding. 

Because you can literally take any target market and if you like if there’s really no way you can make the products look premium. If you can improve on the design of your website and if you can add some value. Yep if you can just really make it look premium and therefore you can charge that higher price all.

Look into Past & Current Trends

Look into Past & Current Trends

Always analyze trends before jumping into any niche. The process is hell simple. Go to and just type your niche. For example, I searched for the word “Poster”.

how to find the perfect Shopify niches

The thing that you should be looking at here is the stability of the niche. It should not be seasonal or fad that means it’s worth your effort to start a Shopify store. Because the demand on your Shopify niche is growing. So it’s gonna continue to grow, it’s not just gonna fall off. 

Therefore, if you’re not making any sales that’s something on your part then you can fix pretty easily. Because the demand is there. If there’s no demand, there’s nothing you can to make money. You just have to switch niches. But if there’s demand, there’s something you can do in the present with your Shopify Store. 

However, once you already have it built and you know if you’re not getting in sales. You can tell yourself there’s something that I can do today. To get stale sorts of start getting sales as all the competitors are making sales but you are not. Let’s think and look at your competitors, see what they’re doing right and make it better.

Looking at Competitions (others are making money)

Looking at Competitions (others are making money)

Many people fall into this belief that if they see a lot of Shopify stores are selling the same thing pretty much. They automatically assume that it’s too competitive and that there are no good niches left. But you know to stop looking they. It just abandons the dreams of you having this profitable online business.

Because of having a profitable Shopify, one of the most important things is that if there is a competition, it means that there is money to be made. If there are other people that are making money. 

All you have to do is figure out a way to differentiate, add some value, make a nicer looking store, add better products. A lot of different things you can do that will put you just above the rest of them. Overall, you can also do things like:

Firstly, it is finding your competitors on Shopify stores which will give you the awesome ideas for your own store. It will really help you to find that first Shopify niche.

Secondly, Analyzing your competitor’s websites and look for opportunities that they have missed. Also, you think about creating content or offer products that give extra value than your competitors.

Now you just need to go through the content of your competitors, take inspiration and provide additional value, simple!

You just have to do incremental improvements over your other competitors. If there is competition in your Shopify niche, there are stores that are making money. It means you have the opportunity to differentiate add value. 

If you can do that successfully and if you can/ know launch amazing ads and things like that. If you can get every single part of the whole Shopify dropshipping formula correct. Then you will make money and there are just no ifs no but that’s how it’s.

It’s just simple you know capitalism; simple economics is right like if you add value. Furthermore, if there’s a demand in your niche that’s stable or that’s growing. If you offer the customers a solution to their needs or problems you will make money.

The ability to run Facebook or instagram ads

The ability to run Facebook or instagram ads

Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Use the Audience Insights tool to uncover hidden targeting opportunities. Also it is a way to find out the ability to reach super-specific audiences who are interested in your products:

  1. Access Facebook Audience Insights Tool Navigate to the Ads Manager, click on “Tools” at the top and select ”Audience Insights” from the drop-down menu
  2. Select Your Audience Once in Facebook Audience Insights, select the audience you want to analyze:
  3. Define Your “Seed” Audience Next, use the sidebar to specify the “seed” audience you want to analyze by entering the location, age, and gender, interests

Then see how many monthly active people there are in your target audience. We could spend a lot of time analyzing demographics, location, activity, household, and purchase

On the other hand, you can see the Top Categories that your potential audience is interested in and the most popular pages within each category:

The Pages that are the most likely to be relevant to your audience based on affinity, Page size, and the number of people in your audience who already like that Page. And affinity: How likely your audience is to like a given page compared to everyone on Facebook.

Audience Insights is the most important tool on Facebook. It allows us to analyze all Facebook users and find unique and very specific interests that we didn’t know even existed. As a result, we can show our products or services to much more relevant people … and convert them more easily into leads and sales.

Use WatchCount To See What EBay Products Sell

Use WatchCount To See What EBay Products Sell

There is another way of finding awesome Shopify niches that it’s Watchcount. If you go to, it’ll show you the most popular eBay items in real-time, as voted by eBay users. You can either find winning products on hyper targeted keywords like ‘hooded blanket’ to see the photos and style that’s most popular right now.

The best dropshipping product recommendations include the items with the most watchers. You want to look at the ratio between the watchers and a number of people that actually bought the item. 

If it’s more of an impulse buy if there are less people watching. That means there are more people are buying the right way without even thinking about it and that’s what you are looking for.

Keep in mind that when doing a narrow search like “hooded blanket”, the number of watchers will be lower. Because you’re being specific and that the fleece hooded blanket is still wildly popular despite a lower number than the leggings. 

Also, you’ll notice that with both sets of pictures that there are always multiple products shown in view. Making your photos in a similar manner can also help customers see the entire selection before clicking onto your product page. Otherwise, it can help entice them more since there’s more options for them to view).

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